Anniversary year
Even in this anniversary year, our brands are performing well: BMW has increased the share of electrified vehicles by 31 percent compared to the previous year, and MINI has recorded almost a quarter more new registrations than last year. A strong sign. "I am proud of what we have achieved together over the past 50 years and this year," emphasizes Sergio Solero, President & CEO of BMW (Switzerland) AG. "But I am especially proud of our employees. With their expertise, passion, and commitment, they are the heart of our success, together with our dealers, partners, and friends – without them, we wouldn't be here."
“We are celebrating: 50 years of BMW Group Switzerland. This is a very special moment – for all of us.”
Sergio Solero
President & CEO BMW (Switzerland) AG
Impressions
The BMW M135i xDrive 50 Years Edition.
50 years of full throttle. And still plenty of forward momentum for the future. With 211 kW (300 hp), a striking metallic paint finish, the M Sport Package Pro, and much more, the M135i xDrive 50 Years Edition has everything it takes to make the next 50 years an exceptionally dynamic experience. Naturally, it's strictly limited to just 50 models.
Maximum MINI special edition
Want a little something extra? To celebrate its anniversary, MINI presents a special edition of the current MINI (F66) John Cooper Works. Key features include stunning 18-inch Rally Spoke wheels and a striking rear spoiler. All 25 vehicles are finished in Legend Grey Metallic paint and come fully equipped – including a set of black 17-inch winter wheels. To celebrate 50 years of BMW Group Switzerland, we're offering a special 43 percent discount on all JCW parts and the conversion costs. This high-performance car is available starting at CHF 61,290.
The joy
while driving»
experienced
In the anniversary year of 2025, the focus wasn't just on celebrating, but above all on experiencing the "Sheer Driving Pleasure." In a variety of locations, on diverse surfaces, with familiar and new partners – but always with BMW and MINI vehicles. On two or four wheels. What began with a thrilling winter driving training in Samedan, continued with a dusty ride on two wheels through the Lossatal valley, and ended statically under the spotlights of Auto Zürich. Discover everything in between in the video.